Planograms, also known as plan-o-grams, have become an indispensable instrument in the commercial toolkit for professional suppliers, distributors, wholesalers and
retailers who want to implement a consumer-centric approach to their business.
Using planograms they can compose and present the assortment in such a way that it satisfies their consumers' desires
and needs in the most optimal way. This will lead to:
Efficient & Better Information
We still see many companies who develop a shelf-layout by physically building a
shelfset that is than captured by making photos. Others work with "copy & paste" planograms in
Excel, PowerPoint, or graphical programs such as Photoshop.
- Increased customer satisfaction
- More revenue
- Better profit margins
- Lower inventory costs
- Improved operational efficiency
These approaches are not only time-consuming and limiting the options in communicating the results, they also leave a lot of valuable information uncovered. Think among others about:
And then we didn't even mention the situation where one or more changes have to be made... In that case the whole labour-intensive process starts all over again!
- Space allocation per segment, supplier, brand, ...
- Total inventory (in units, currency, ...)
- Assortiment-lists, implementation/facing instructions, ...
Retail Shelf Planner allows you to quickly and efficiently recreate the fixture and the product-presentation in a virtual environment.
Based on the product-dimensions and the distance between shelves or length of the peg/hook, the software will calculate in a 3-dimensional model how the space can be utilized.
Changes in facings, assortment, location of shelves, etc. can be applied with a few clicks of the mouse. Directly, after a few hours, a few days, or even weeks or months later. Without having
to do all preparations again!
The results can be displayed schematicly, with the products displayed as colored blocks to communicate the commercial concept behind the plan. E.g. product grouping by brand, segment, etc.
In addition it is possible to display packshots of the products, to get a realistic view of how the section would look like in real-life.
See the planogram examples page to get an idea of the possibilities.
Affordable for everybody!
For years creating professional planograms with specialized software was limited to large, wealthy companies with dedicated trade marketing teams.
Not any longer! As of now a powerful, yet
affordable solution allows companies with smaller budgets and without full-time specialists to add this capability to their commercial toolkit.
Retail Shelf Planner is being used successfully by companies in Food, Drug, Convenience, Do-It-Yourself, Pharma, Telecom, Gardening,
Consumer Electronics, Automotive, Pets, etc. Examples of the successes these companies achieved with the software:
Click here for a more generic list of advantages.
- A wholesale retailer realized a 15% increase in revenue, simply by presenting the products in a better way to the consumers
- A supplier could list 7 SKUs by aligning demand and supply of the existing 90 products in the category better
- A retailer decreased its inventory costs due to new insights in shelf-inventory vs. unit sales
Try this yourself, or prefer a demo?
We're often told that this all sounds too good to be true. Well, it's really true, but you don't just have to take our word for it.
Do you first want to try the software for yourself without any costs or obligations? No problem! Fill out the demo request form, download and install
the software, and you can start your evaluation directly. Sample planograms and supporting documentation allow you to review all functionality in a quick and efficient way.
Or browse this website further to discover:
Fill out the meeting request form. We will contact you as soon as possible to organize a live demo of the possibilities and a discussion of the
applicability in and for your business.